Highlights from Toy Fair New York 2025 – In-Depth Overview

It’s been quite a hiatus, but I’m thrilled to be back at Toy Fair New York, diving into the exciting world of the latest licensed gaming merchandise. It’s been five years since my last visit, and we all know why those years have been a bit of a blur. Something quite transformative touched our lives, delaying my return until now.

This year, I made it a mission to explore as many booths as possible, with my main focus on Nintendo. However, don’t be surprised to spot some non-Nintendo treasures along the way. Keep an eye out for all the exciting Mario, Pokémon, Donkey Kong, Zelda, Fire Emblem, Splatoon, and even more thrilling items that are sure to delight!

Please note, this is an evolving feature! We are still in the process of adding more information about various company’s offerings, so be sure to check back frequently for the latest updates from the show!

Featured Companies:

– Alliance Entertainment
– Bandai Namco
– Basic Fun! + Good Stuff
– Carrera Revell of Americas
– Clever Idiots
– Epoch Everlasting Play
– Jazwares
– Little Buddy
– Pyramid America
– TOMY

Stay tuned as we continue to update you with all the exciting finds!